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GM Admits It Needs Hybrids Again: 'We're Not Tone Deaf'

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GM Admits It Needs Hybrids Again: 'We're Not Tone Deaf'

If you look at General Motors’ lineup today, there are plenty of battery-electric vehicles and combustion-powered cars. One thing you won't find many of? Hybrids. It’s a segment the Detroit automaker is absent from, but that will change soon.

In an interview with CNBC, Mike Anderson, GM’s vice president of propulsion engineering, told the publication that hybrids are "part of the plan" even though the company still sees all-electric vehicles as the future. He said:

'We’re not tone deaf to our customers. We know what they want, and we want to give that to them as quickly as we can.'

While GM believes an all-electric future is “the end state,” Anderson acknowledged that “it’s going to be a journey that involves technology diversity.”

While Anderson would not reveal the company’s plans, we expect GM to hybridize models like the Chevrolet Equinox, models with mass appeal. Toyota offers the latest RAV4 with only hybrid powertrains. Anderson told CNBC:

'You can see, without me saying what our plans are, where the customers are clamoring for these things and really, really going for them. We want to meet them where they want things.'

Earlier this year, GM CEO Mary Barra said the automaker was working on several hybrid vehicles, but she did not elaborate. A new GM hybrid could arrive as soon as next year.

Right now, General Motors sells just one hybrid: the Corvette . That’s not a mass-market vehicle that can compete with the Honda CR-Vs and Toyota RAV4s of the world.


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