Genesis opened orders for the ultra-luxury electric SUV in South Korea, with prices starting at over $100,000.
Hyundai’s luxury brand is moving upscale with the GV90, its first fully electric three-row flagship SUV.
After unveiling the GV90 at the Palace of Fine Arts in San Francisco in August (which we had the pleasure to see firsthand), Genesis launched the new “ultra-luxe” SUV in its home market of Korea on Tuesday.
The Genesis GV90 introduces several “world-first” innovations, including the first independently opening and closing B-pillarless coach doors, a 12-airbag roof airbag system, and genuine wood floors with radiant heating.
It’s available in two models: the GV90 Standard with traditional swing doors and the GV90 Neolun, which features the “Neolun Arch Gate,” Genesis’ hidden B-pillar coach door system.
In Korea, the Genesis GV90 Standard 7-seater model starts at 139.5 million won, or about $104,000.
The GV90 Individual Lounge Seat (6-seater) starts at 145.5 million won ($108,500); the GV90 Neolun Standard (6-seater) starts at 189.9 million won ($141,500), while the top-spec GV90 Neolun Executive Suite (4-seater) starts at 239.5 million won ($178,500).
Based on Hyundai’s new eMP platform, developed exclusively for its flagships, Genesis said the GV90 is like a “moving private lounge,” complete with a multi-chamber air suspension and a dual electronic limited-slip differential (E-LSD).
The platform is designed to open up interior space for the B-pillarless coach doors, swivel seats, and more.
When parked, the front seats swivel a full 180 degrees to face rear passengers or to create what Genesis calls “a face-to-face lounge-like configuration.”
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