Ford Bronco Raptor serial number 00001 is back in the spotlight. The first production example of Ford's off-road flagship has appeared on Bring a Trailer with just 99 miles on the clock, listed out of Alpharetta, Georgia.
The truck already has a documented history. It crossed the Barrett-Jackson auction block in 2022 for $350,000, with the proceeds benefiting the National Forest Foundation and Outward Bound, and now it is up for grabs again.
The Bring a Trailer auction listing went live on September 21, 2026. Bidding opened at $46,250, well below what the truck fetched at Barrett-Jackson Palm Beach four years ago.
Ford Performance called the launch significant at the time, saying the truck "carried a cause before it ever turned a wheel in anger." The company also noted it "wasn't a mid-cycle update or a special edition" but the debut of an entirely new performance variant.
That context is important because serial number 00001 is not just an early build. It is the truck Ford chose to represent the whole Bronco Raptor program when the model first went to auction.
Pricing for a new 2026 Bronco Raptor sits in the high $70,000s to low $80,000s depending on options, according to current dealer and pricing guides. That range gives buyers a sense of how this truck compares with a standard new example, though serial 00001's history sets it apart from any ordinary used truck.
Ninety-nine miles is barely enough to reach a trailhead and back. For a truck built to survive high-speed desert running, that mileage means the suspension, tires, and drivetrain remain essentially as they left the factory floor.
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