Ferrari just set a price nobody had ever paid for an F50. Broad Arrow Auctions closed its October 31 Las Vegas sale with $92.8 million in total sales, the highest total a collector-car auction has ever pulled in that city.
Ten cars set new world-record auction prices at the sale, and Ferrari supplied three of the biggest numbers. A 1997 F50, a 2025 Daytona SP3, and a 2014 LaFerrari all topped what their respective models had ever fetched at auction before.
"We are thrilled with the results from our second annual Las Vegas Auction," Barney Ruprecht, Broad Arrow's vice president of auctions, said in a statement.
Broad Arrow Las Vegas 2026 - Daytona SP3, Ferrari F50, and LaFerrari
Broad Arrow offered 84 lots at the sale and sold 64 of them. That's a 76 percent sell-through rate, one the house tied to a lineup heavy on modern hypercars and blue-chip Ferraris, and it sits well above what most high-end sales clear in a single day.
The Shelby Daytona Cobra's recent auction record showed American muscle can chase these numbers too, but Las Vegas belonged to Italian iron this time. Ferrari's three record prices anchored the sale alongside a McLaren P1 GTR by Lanzante, which also set a new benchmark for its model.
Twenty-six cars found no buyer. Broad Arrow didn't break out individual reserve prices for those lots, but the gap between 84 offered and 64 sold shows demand concentrated hard at the top of the catalog.
The top sale of the night was a 1997 Ferrari F50 showing just 106 miles, which sold for $18,705,000 including buyer's premium.
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