CONNECT WITH US
EV & Mobility

EV & Mobility

Chery to bring iCar brand to UK with V27 launch in early 2027

CnEVPost logo

Published on

Add as a preferred source on Google
Chery to bring iCar brand to UK with V27 launch in early 2027

Chery (HKEX: 9973) is bringing its iCar brand to the UK, with sales set to begin in early 2027, expanding its lineup as it seeks a larger share of the market.

The brand will enter Britain under its overseas name iCaur, led by the 5-seat V27 SUV, Bloomberg and Reuters reported on Thursday.

iCaur will become Chery's fifth brand in the UK, joining Omoda, Jaecoo, Lepas and its namesake brand.

The expansion extends Chery's multibrand strategy since entering the UK through Omoda in 2024. Its brands have rapidly gained market share.

Chery's brands held a combined 7% share of the UK market in the first 9 months of this year, making it the country's top-selling Chinese automaker, according to data from the Society of Motor Manufacturers and Traders (SMMT).

Their combined share reached 9.4% in September, when the Jaecoo 7 became the UK's best-selling model.

The boxy V27 is iCar's flagship SUV. It went on sale in China in March this year as the brand's first extended-range electric vehicle.

UK pricing and powertrain specifications for the V27 have yet to be announced.

In other markets, the V27 uses an extended-range electric powertrain with an onboard combustion engine, though it remains unclear whether the UK version will use the same setup.

Chery will develop and tune the V27 for British roads at its new research and development center at UTAC Millbrook, according to UK newspaper The Independent.

iCaur will also have a dedicated team and its own sales channels, separate from Chery's other brands already in the UK.


Source link
Related Topics:EV & Mobility

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.