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Alfa Romeo's Design Boss Tells Us What Comes After The Cuorerosso: Video

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Alfa Romeo's Design Boss Tells Us What Comes After The Cuorerosso: Video

After getting our first look at the Cuorerosso, it’s time to hear from the person who designed the concept alongside his team. Our colleagues at Motor1 Italy met with Alejandro Mesonero-Romanos at the Alfa Romeo Style Center in Turin to discuss the thinking behind the car.

It was an interesting conversation that offered insight into the design choices behind the Cuorerosso and the principles that could shape future Alfa Romeos. From its silhouette that blends coupe and sedan proportions to an interior built around the driver, the concept is a statement of intent.

It’s not a preview of specific production models, but rather a glimpse at the direction the brand wants to take. (This story originally appeared on Motor1 Italy)

When designing the Cuorerosso, Mesonero asked his team to start with a sculpture, without worrying about platforms, wheels, or windows. The priority was to get the proportions and volumes right before adding the elements needed to turn the shape into a car.

The result is a four-seat design that blends the lines of a coupe with the practicality of a sedan. Mesonero sees this approach as more sophisticated than a traditional two-seat sports car because it combines beauty with functionality.

The proportions are relatively realistic, too. The Cuorerosso measures about 185.0 inches long, 77.0 inches wide, and 51.0 inches tall. The goal wasn't to create a futuristic car just for the sake of it, but to explore a design that could eventually translate to a production vehicle.

The Cuorerosso draws on elements of Italy's design heritage without relying on direct references to classic cars.


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