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What to Know and Where to Shop for Singles Day 2026 – the Biggest Shopping Holiday of the Year

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What to Know and Where to Shop for Singles Day 2026 – the Biggest Shopping Holiday of the Year

Singles Day is expected to outperform Black Friday, Christmas and Amazon Prime Day around the world.

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The world’s biggest shopping holiday is upon us and no, it’s not Black Friday.

November 11 marks “Singles Day,” an annual shopping day that originated in China as a day of self-care and antithesis of sorts to Valentine’s Day. The date was chosen since the numbers 11/11 resemble people standing by themselves, or a bare stick, the nickname given in China to single men.

What started off as an event among college students took off in the mid 2000s after retail giant Alibaba used Singles Day to promote a 24-hour sale online (Alibaba’s “11.11 Global Shopping Festival” now spans an entire week). Other retailers have since jumped on board, with Singles Day now outperforming Black Friday, Christmas and Amazon Prime Day in most parts of Asia.

Just how big is Singles Day? Consulting firm Bain & Co. estimates Singles’ Day will generate more than $240 billion in sales worldwide in 2026. Black Friday and Cyber Monday by comparison are pegged to generate $85 billion in sales this year.

Since the shopping holiday originated in Asia, the best Singles Day 2026 deals will be at sites based overseas, with shipping to the U.S.

Alibaba has millions of items on sale , across fashion, home goods, electronics and more, with pricing starting at just $1 online .


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