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Wellness consumers are overwhelmed. Is a subscription box the answer?

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Wellness consumers are overwhelmed. Is a subscription box the answer?

For the Wellness Briefing, Glossy interviews Stacey Politi, chief marketing officer at Ipsy, about the company’s foray into wellness subscription boxes. Additionally, Coty-owned Boss Parfums partners with fast-growing fitness competition company Hyrox, multi-platinum recording artist Ciara signs as co-owner of QALO wearables, and Selena Gomez shares health warning with fans. 

Ipsy launches wellness subscription box to ease consumer confusion over the category 

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