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The Lede Company Acquires Aisle 8, Names Lauren Winslade President of Brand in London

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The Lede Company Acquires Aisle 8, Names Lauren Winslade President of Brand in London

Winslade will bring her Aisle 8 team into the firm, while Matthew Avento will continue to oversee the talent and strategic communications divisions at Lede's London office.

LONDON — The Lede Company, which spans marketing, communications, talent management and large-scale events, has acquired Aisle 8 and its founder Lauren Winslade will join as president of brand in London.

Lede launched in New York and Los Angeles in 2018, and is led by cofounders and co-chief executive officers Amanda Silverman, Christine Su, Meredith O’Sullivan and Sarah Rothman. It has been expanding internationally, and the acquisition of Aisle 8 will add to its luxury consumer brand portfolio.

“Lauren has built one of London’s most respected communications agencies. The team’s deep relationships across U.K. media and their expertise in everyday luxury will both help us better serve our clients and further expand our presence internationally,” Su said.

Winslade will bring her team of 21 into Lede, while Matthew Avento will continue to oversee the talent and strategic communications divisions at Lede’s London office.

Aisle 8 was founded in 2014 and its client roster includes Merit, Ferrari, Wonderskin, Bicester Village, Jo Loves and Ruggable. The agency’s services include brand development, media relations, influencer and talent partnerships, social strategy and strategic counsel. It will be fully absorbed into Lede’s operations.

Winslade said joining Lede “brings the scale, talent, expertise and ambition” to take her brand-building vision further.



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