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The 5 consumer archetypes driving the $2.7 trillion wellness industry today, plus news

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The 5 consumer archetypes driving the $2.7 trillion wellness industry today, plus news

For the Wellness Briefing, Glossy interviewed Anna Pione, partner at McKinsey and co-author of a new wellness report out this week, about what’s driving the $2.7 trillion wellness industry today. Additionally, Ulta Beauty partners with Whoop, Kimberly-Clark acquires Kenvue for $48 billion, and the wellness activations that won the NYC marathon.

New report shows a splintering wellness consumer archetype who craves identity signals

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