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Sur La Table launches peer-to-peer marketplace

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Sur La Table launches peer-to-peer marketplace

The kitchenware retailer is partnering with resale technology platform Archive to power its Second Servings venture.

Peer-to-peer resale has largely been the purview of the fashion sector, with companies including Trove and Archive hosting branded platforms for retailers. Some of Archive’s clients include The North Face and Lululemon, although the company also works with brands like cooler company Yeti, children’s bicycle brand Woom and exercise equipment brand Peloton. Archive’s category expansion was partially fueled by a $30 million Series B fundraise in February 2025.

In addition, Mattel launched peer-to-peer selling in 2023 via the Mattel Creations Virtual Collectibles Platform in partnership with digital collectibles company Rarible, digital wallet provider Magic and blockchain company Flow. Ikea’s online As-is service for Ikea Family members also debuted in 2023.

Meanwhile, fashion reseller ThredUp introduced peer-to-peer direct listings in June after testing the service last year.

However, Sur La Table’s venture is an early peer-to-peer adopter in the home goods space and may mark a shift in how other retailers view their own resale efforts amid increased consumer focus on sustainability and savings.

"Today's home cooks are thinking differently about how they shop for, invest in, and dispose of the products they love,” Dan Goldman, president of Sur La Table, said in a statement.



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