CONNECT WITH US
eCommerce

eCommerce

Bath & Body Works e-commerce returns to growth

Retail Dive – E-commerce logo

Published on

Add as a preferred source on Google
Bath & Body Works e-commerce returns to growth

The retailer expects to see continued gains in the channel in the back half of the year through 2027.

Bath & Body Works has been on a mission to strengthen its digital presence in order to extend its reach to new and lapsed customers.

The company began seeing around a 10% improvement in conversion rates among new shoppers in Q1.

Some additional results became evident in Q2, where the retailer’s digital business improved four percentage points from the previous quarter.

Improved digital conversion rates have been supported by the company’s ongoing investments in its tech capabilities and customer engagement, according to interim CFO Tom Javitch.

Although the company is pleased with the progress it has made with its digital efforts, “one quarter doesn’t make a digital turnaround,” Heaf said. But the executive thinks that a better overall digital experience will, over time, drive traffic and conversion across all of the company’s channels.

The CEO added that the company has a strong digital team on staff.

“I’m really bullish on the digital opportunity for this business,” he said. Bath & Body Works expects to see growth in the channel in the back half of the year through 2027.

In the second quarter, net sales were down 2.3% year over year to $1.5 billion, beating the company’s expectations. The company narrowed its full-year net sales guidance, which is now expected to decrease between 2.5% to 4%.



Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.