Australian activewear label Stax will relaunch online on November 6. The business is offering 1.7 million Australian dollars in store credits to settle 13,000 orders stranded by its collapse. A private syndicate led by Pushas founders Justin Truong and Sandy Li-Truong bought the brand assets after Stax collapsed with more than 24 million Australian dollars in liabilities.

Former Turo marketing director Anna Cheng steps in as chief executive officer to run the restructured direct-to-consumer business. Former head of product Georgia Bachmann returns as creative director alongside lead designer Jaclyn Benson. Customer service staff completes a lean team of 10 employees.

Reviving the brand hinges on resolving customer backlash from late June. At the time, the original company took payments until lender National Australia Bank appointed receivers from FTI Consulting. Under the recovery plan, Stax is granting full credit balances to affected buyers without assuming formal legal liability for the old entity’s debts.

Management retrieved transaction records from Shopify and past vendors, emailing affected buyers in late September to confirm balances. Around 8,500 customers have verified their details so far. Remaining shoppers have until December 31, 2026, to confirm accounts. Issued store credits will remain valid until June 30, 2027.

Orders placed through third-party financing platforms are excluded from the internal credit ledger. Shoppers who used Afterpay, PayPal, Klarna, or Zip must seek resolution through provider buyer-protection programs. Stax customer service agents will supply purchase records to support those claims.

Cheng’s appointment establishes an independent management tier apart from Pushas, the sneaker marketplace operated by the Li-Truongs.

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