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ShopMy Backer Inspired Capital Closes on $450 Million Fund, Bets on Creators and AI to Reshape Retail

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ShopMy Backer Inspired Capital Closes on $450 Million Fund, Bets on Creators and AI to Reshape Retail

The investor behind creator-commerce platform ShopMy has raised fresh capital as AI and creator-led shopping reshape the retail landscape.

PARIS — Inspired Capital, the venture firm behind creator-commerce platform ShopMy, has closed on a $450 million fourth fund as it looks to back early-stage companies reshaping how consumers discover, buy and engage with products.

The New York-based firm, founded in 2019 by Alexa von Tobel and Penny Pritzker, said the latest round brings its total committed capital to more than $1.3 billion. Alongside the fund, Inspired is launching a revenue-focused platform designed to help portfolio companies scale their businesses.

While Inspired invests across sectors including health care, fintech, robotics and artificial intelligence, its portfolio includes a growing set of companies in fashion, retail and influence marketing.

ShopMy was Inspired’s big bet on fashion and the growing commercial clout of creator-led commerce.

The platform connects fashion and beauty brands with creators who monetize product recommendations through affiliate links, curated storefronts and brand partnerships, giving companies a way to turn influence into sales. It also provides the infrastructure needed for brands and content creators to collaborate.

Inspired led ShopMy’s series A funding round in November 2022, when the company raised $8 million. It also participated in the firm’s $18.5 million round in March 2024 and its $77.5 million series B round in January 2025.

5 billion, at a time when it was reporting more than $1 billion in annual sales through creator referrals and 200 percent revenue growth year-over-year.



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