La DoubleJ founder is releasing a new coffee-table book celebrating the art of Italian hospitality and showcasing her colorful tablescapes.
MILAN — Why simply raise a toast when you can raise the energy in between courses?
Los Angeles-born editor turned entrepreneur and La DoubleJ founder J.J. Martin is taking her brand’s mantra of raising vibrations to the table with the curation of a new tome dedicated to the art of hospitality and creating connection over meals.
Titled “Table Energy: Entertaining With Italian Spirit,” the 208-page coffee-table book is a photographic invitation to Martin’s world of entertaining, as it showcases her colorful tablescapes and joyful gatherings across Milanese aperitivos, alfresco lunches in Portofino and Taormina or weekend getaways on Lake Como.
“When I moved to Italy in 2001, I learned very quickly that ‘The Table’ is never just a table,” writes Martin in the introduction. “It is a stage, a canvas, and above all a container for the warmth, love, and connection that Italians bring to life so naturally with their families, their friends, and whoever happens to be pulled into the vortex of the latest meal. The nourishment is, of course, physical with the delicious, simple food — but the experience is so much more than that. Italians are fed energetically with the sustenance of beauty, ease, and joy. The table is where they are free to unbuckle and deeply connect with themselves and others.”
She continues recalling how, ever since moving to the country, she has observed Italians taking detailed notes and informally being schooled “in the art of ‘La Tavola’: how to set it gorgeously, how to make meals as effortless as possible, how to entertain with flair, and, in short, how to live like an Italian.”
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