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Plum targets over 40 pc annual growth, eyes Rs 1,500 crore-plus scale as it expands distribution 7X

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Plum targets over 40 pc annual growth, eyes Rs 1,500 crore-plus scale as it expands distribution 7X

Plum targets over 40 pc annual growth, eyes Rs 1,500 crore-plus scale as it expands distribution 7X

Plum is targeting significant growth as it aims to exceed Rs 1,500 crore in revenue. The company plans to expand its distribution network from 15,000 to over 100,000 outlets in the coming years. Product innovation and brand building remain central to Plum's strategy for market share enhancement. Quick commerce has become a crucial growth driver for the company, contributing significantly to its overall sales.

Plum is targeting annual growth of over 40 per cent as it looks to scale beyond Rs 1,500 crore in revenue, expand its general trade reach more than sevenfold and build its skincare, haircare and BodyLovin’ brands for long-term growth. The beauty and personal care company, which reported turnover of over Rs 500 crore in FY26, expects to grow 40–50 per cent this fiscal year. Founder Shankar Prasad said the brand’s focus is on building a sustainable business rather than chasing revenue milestones, with profitability remaining a priority as it invests in distribution, product innovation and brand building. Advt

“Going forward, anywhere upwards of 40 per cent year-on-year growth is something we would be looking to do,” Prasad told ETRetail. “I don’t see revenue numbers as just points on a curve. ” At that growth rate, Plum expects to move well into the Rs 1,500 crore-plus revenue range over the coming years, though Prasad refrained from setting a specific target for 2030. 5-3 times the overall market’s pace while steadily improving its market share.


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