The brand's growth in the region was made complicated last month when On’s newest ambassador Kylian Mbappé was caught up in scandal.

On cofounder and co-chief executive officer Caspar Coppetti called Asia-Pacific a “match made in heaven” for its premium playbook on the company’s third quarter earnings call on Tuesday. But can the performance brand deliver in the region as competitors like Nike work to revitalize its business there?

Of course, the situation was made complicated last month when On’s newest ambassador and face of its new football line Kylian Mbappé laughed at a meme of his face on Mao Zedong’s body and referred to the former leader as a dictator. Although the Real Madrid forward later apologized, the issue resulted in significant backlash in that country.

Without directly addressing the situation, Coppetti told analysts on Tuesday’s call that On has become the number two premium footwear brand in China, citing a third-party study.

“The consumers [there] are really looking for what we have,” Coppetti said. “So what you’re seeing in the numbers it’s a really paced growth. We could go much faster, but we don’t see a need for it. And of course, we’re not willing to lean into a period like 11/11, when it’s highly promotional. We don’t necessarily want to raise our marketing dollars to spend against basically more promotions when we want to sell full price.”

9 million Swiss francs.

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