Nahmias and Puma are back with three new colorways of the coveted Suede Crochet sneaker.
First previewed by FN in June, the silhouette will be offered in a tonal chocolate brown colorway featuring a lighter brown formstrip on the side of the shoe, a green suede with yellow formstrip as well as an electric blue version with yellow accents. The colorways are finished with chunky, multicolored hand-crocheted laces and a cobranded Puma x Nahmias logo tag on the tongue.
To celebrate the launch, the duo is bringing the nostalgia of childhood cereal box prizes to life through a multi-city activation inspired by Nahmias’ fictional Cornballs cereal. The playful campaign will see the Cornballs clown mascot and Puma’s nostalgic Super Puma character take to the streets of key cities with a custom branded street cart stocked with colorful Cornballs cereal boxes.
Distributed on a first come, first served basis, each box will contain a surprise prize, ranging from exclusive branded collectibles to tickets redeemable for the new Puma x Nahmias Suede Crochet sneakers, along with coveted golden tickets offering $1,000 in Nahmias.com credit.
Dubbed “Crafted Classics,” the new Puma x Nahmias collection marks the third release between the two labels since the relationship was first revealed by FN in June 2025 during Paris men’s collections. The debut line released to the public in February.
The release was quickly followed up by a second drop in April that aimed to combine elements of Southern California street culture with motorsport design references, inspired by the German brand’s racing heritage and Nahmias’ West Coast background.
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