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Luxury Briefing: Luxury brands are betting on fewer, bigger stores as unrest in France forces closures

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Luxury Briefing: Luxury brands are betting on fewer, bigger stores as unrest in France forces closures

This week, a look at why luxury brands are closing smaller stores and spending more on their biggest locations, just as unrest in France forces some doors shut. Plus, the standouts from this week’s earnings, exclusive Traackr data on luxury’s reliance on celebrity buzz, and leadership changes at Marc Jacobs and Calvin Klein. For tips or comments, email me at zofia@glossy.co.

French brand Hermès had two very different store updates for investors on October 22. Its new London flagship was exceeding expectations without taking sales from its other locations in the city, while its Marseille boutique, looted during unrest in France, would not reopen “anytime soon,” CFO Eric du Halgouët said. The company has increased security at its French stores as protests — coupled with opportunistic looting — have shaken France this week.

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