As shoppers seek Black Friday and Cyber Week discounts, Lowe’s is spreading out its sales events.
Beyond launching discounts earlier, the home improvement retailer is promoting its AI tool to help consumers during the busy holiday season.
In 2025, the company released Mylow, its AI assistant, to respond to its loyalty members’ questions and improve search results. In its Thursday announcement, the retailer noted that shoppers can use Mylow to plan their holiday decor and organize hosting checklists, among other tasks they need to complete for the holidays.
“The holidays should be about enjoying your home, not stressing over everything it takes to get it ready,” Jen Wilson, chief marketing officer at Lowe's, said in a statement. “Whether customers are decorating, hosting, finding the right gift or tackling that last project before guests arrive, we want to make every step a little easier so they can spend less time getting ready for the holidays and more time enjoying them.”
Indeed, consumers are looking to save money this holiday season by taking advantage of Black Friday and Cyber Week deals, even as holiday sales are expected to soar. This year, Black Friday sales are expected to rise 9.2% from last year to $12.9 billion, and Cyber Week sales are projected to grow 7.4% year over year to $47.5 billion, according to an Adobe analysis.
Meanwhile, almost 70% of respondents to a recent ICSC survey said discounts, promotions and exclusive deals would drive more in-store shopping . Nearly half anticipate borrowing money to cover holiday purchases they can’t pay for in full, the survey found.
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