CONNECT WITH US
eCommerce

eCommerce

Love Actually’ reunions, delivered by DoorDash: Inside Anthropologie’s holiday sales pitch

Modern Retail logo

Published on

Add as a preferred source on Google
Love Actually’ reunions, delivered by DoorDash: Inside Anthropologie’s holiday sales pitch

Anthropologie’s holiday campaign has a distinctly “Love Actually” feeling. The airport scenes in its “On My Way” mini film tap into that familiar arrivals-hall mood: the anticipation of seeing someone you’ve missed for a long time, and the happiness in finally being together. For the retailer, there is also a commercial opportunity in everything customers may buy along the way.

Launching October 19, the campaign spotlights products ranging from travel outfits and partywear to guest-bedroom updates, pajamas, and last-minute hostess gifts. Anthropologie is pairing that broader holiday wardrobe with an expanded food assortment, more home collaborations and a new DoorDash partnership, aiming to capture spending across the season’s smaller occasions.

Continue reading this article on modernretail.co. Sign up for Modern Retail newsletters to get the latest on the shifting dynamics between retail’s old and new guards.



Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.