The beauty mogul debuted the record-breaking Jacob & Co. design on Sunday, joining the likes of Gisele Bündchen, Adriana Lima and Elsa Hosk.
Some Victoria’s Secret models spent years working their way to the Fantasy Bra. Kylie Jenner had never walked in a Victoria’s Secret Fashion Show, but on Sunday night, she was a surprise model for the lingerie brand’s runway show — and she made her debut wearing the most expensive Fantasy Bra to date.
Jenner modeled the diamond-covered bra with a sheer white miniskirt, clear Amina Muaddi heels and feathery white angel wings.
Designed by Jacob & Co., the piece contained a staggering 4,410 natural diamonds totaling 1,373.39 carats, with a 75.54-carat radiant-cut yellow Fancy Vivid yellow diamond at the center. According to the jeweler, that stone alone is worth $22 million.
Thousands of gemstones surrounded the yellow diamond, including 91 large diamonds ranging from 5.01 to 18.59 carats. Jacob & Co. used several cuts, from hearts and pears to its proprietary Angel-Cut, while diamond fringe swayed from the bottom of the bra.
There wasn’t any fabric involved whatsoever. The entire piece was constructed from diamonds and 18-karat white gold, using 3,218 individual components that allowed the nearly four-pound bra to move with Jenner’s body as she made her way down the runway. A team of 15 artisans spent more than 1,000 hours making it, drawing inspiration from Jacob & Co.’s Rare Touch jewelry collection.
The $50 million valuation surpassed a Victoria’s Secret record that had stood for 26 years.
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