CONNECT WITH US
eCommerce

eCommerce

Kohl’s leans into clearer pricing, gift bundles and Uber Eats for the holidays

Modern Retail logo

Published on

Add as a preferred source on Google
Kohl’s leans into clearer pricing, gift bundles and Uber Eats for the holidays

Kohl’s is emphasizing deep discounts and delivery capabilities in its pitch to cash-strapped shoppers this holiday season.

The retailer is more clearly marking items in its stores and online as being “X percent off” to help value-oriented shoppers. It’s also establishing $5, $10, $15 and $20 pricing tiers across categories and offering online and in-store buy-now, pay-later capabilities through Klarna. In addition, Kohl’s is adding more bundled gift sets and leaning into convenience through partnerships with DoorDash, Instacart and Uber Eats.

Kohl’s consistently pushes affordability in its messaging, but the company is making a more concerted effort this holiday season as shoppers deal with inflation, higher energy costs and tariff-driven price increases. A recent National Retail Federation survey found that more than half of holiday shoppers (56%) say the state of the economy will affect their holiday spending plans this year. And data indicates that Kohl’s shoppers are already looking for deals. Placer.ai found that visits to Kohl’s during its October sale ran 9.6% above the recent same-weekday average.

Continue reading this article on modernretail.co. Sign up for Modern Retail newsletters to get the latest on the shifting dynamics between retail’s old and new guards.



Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.