CONNECT WITH US
eCommerce

eCommerce

Katseye’s Yoonchae Named First North American Ambassador for Dr. Jart+

WWD logo

Published on

Add as a preferred source on Google
Katseye’s Yoonchae Named First North American Ambassador for Dr. Jart+

The 18-year-old pop star adds a Gen Z angle to the Korean skin care brand.

There are a lot of titles in Katseye member Yoonchae’s repertoire: singer, dancer and now ambassador for Korean skin care brand Dr. Jart+.

On Friday, the 18-year-old pop star was named Dr. Jart+’s first North American ambassador. The announcement also included news of a partnership bundle, which includes the CryoRubber Moisturizing Mask, Ceramidin Skin Barrier Korean Moisturizing Cream, Ceramidin Skin Barrier Korean Serum Milky Toner and a newly reformulated Premium BB SPF 30.

Originally introduced in the early 2000s, the updated BB cream contains 2% niacinamide and glycerin, designed to moisturize, strengthen the skin barrier, protect with SPF and deliver all-day coverage with a “natural glass skin finish.” Priced at $49 per 40 ml, the product is available in eight shades through the Dr. Jart+ website and Sephora.

“I’ve always believed that taking care of my skin is a way of taking care of myself,” said Yoonchae. “No matter how busy my schedule gets, I love having a simple routine that makes me feel confident and comfortable in my own skin. Dr. Jart+ has always felt fun and innovative to me.”

Yoonchae — who shares the brand’s Korean heritage — is hoped to bring “a new perspective” to the brand’s history of science-backed skin care.

VP Ye Jin Kim added, “Music, especially K-pop, has always been an important part of how Dr. Jart+ shows up in culture.



Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.