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JD Sports Sales Dip Globally as Asia Pacific Delivers 10.7% Organic Growth

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JD Sports Sales Dip Globally as Asia Pacific Delivers 10.7% Organic Growth

JD Sports lifted organic sales in Asia Pacific by 10.7 per cent in the six months to August 1. It was the retailer’s sole expanding region globally.

Total group revenue dipped 0.7 per cent to $11.1 billion (£5.89 billion) during the half-year period. Weaker consumer spending across larger Western markets weighed on the top line.

North America generated the largest share of group receipts. However, regional demand slowed compared with previous reporting periods. Asia Pacific bucked that trend with double-digit organic expansion while other divisions contracted.

Brick-and-mortar shopping drove the regional gain. The company opened six stores across Asia Pacific in the half-year, lifting same-store receipts through event-driven sports merchandise sales.

“We remained focused on ‘controlling the controllables’ – progressing our strategy at pace while maintaining tight cost and capital discipline,” said Régis Schultz, chief executive of JD Sports.

Stores remain central to the JD Sports operating model, generating 79 per cent of group turnover during the period. Organic e-commerce sales rose 5.2 per cent.

For landlords across Asia, the numbers confirm steady footfall demand for multi-brand athletic anchors. Standalone mono-brand stores face margin volatility. In contrast, multi-brand formats draw wider traffic by consolidating footwear lines under one roof.

Local wage pressure and fit-out inflation still threaten store expansion. Managing occupancy costs across prime retail hubs will determine whether new sites generate positive returns on capital over the next cycle.

Category diversification provided extra sales insulation. Apparel and accessories climbed to 36 per cent of total group sales. Demand grew for technical running gear and newly introduced shoe silhouettes.


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