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How to make it in Sephora, with Ilia Beauty founder Sasha Plavsic

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How to make it in Sephora, with Ilia Beauty founder Sasha Plavsic

What does it take to thrive within the notoriously competitive world of Sephora? 

In many ways, Ilia Beauty is a case study on success in America’s biggest specialty beauty retailer. The brand has thrived within Sephora for a decade and makes the retailer’s No. 1 mascara, and Ilia founder Sasha Plavsic helped to architect the industry-leading “Clean at Sephora” program. 

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