With its 5,400-square-foot, three-level townhouse, the family-owned brand joins a lineup of French coated-canvas specialists on the tony shopping street.
PARIS — A potion straight out of Alice in Wonderland must have soaked the foundations of 352 Rue Saint-Honoré. After a previous occupant’s giant purse perched on a balcony , there‘s now a larger-than-life suit of armor’s helmet popping from the bright yellow facade that marks the location of Fauré Le Page’s flagship , the latest heritage coated-canvas specialist to land on this stretch of the tony shopping street. Meanwhile, inside this 5,400-square-foot, three-level unit, a daisy has grown two stories tall. They are the latest additions to a building that underwent an extensive two-year remodeling that included refurbishing some of its original 18th-century features as well as connecting a street-level store with a previously separated monumental staircase and upper levels. What Augustin de Buffévent, Fauré Le Page’s creative director, wanted was to create the impression of “a family home, bringing our memories into a place that’s already full of memories,” he told WWD during a visit. Plenty come with the territory for a brand that had a first life as a gunmaker and swordsmith to France’s King Louis XV to its current era, revived as a leather goods specialist in 2009 by de Buffévent, a former Christian Dior executive. In the entrance with its sweeping high ceiling, there are portraits of Louis Fauré and Eléonore Le Page, whose descendants took the double-barreled moniker. Above them swirls “Ciel de Poudre,” by father-and-son artist duo Dominique and Noé Bouillon, with its black speckling that nods to gunpowder floating in the air after firing.
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