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Fashion Briefing: Why more fashion brands are using vintage fashion on the runways, in marketing and in-store

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Fashion Briefing: Why more fashion brands are using vintage fashion on the runways, in marketing and in-store

This week, we take a look at how designers are incorporating vintage fashion into their businesses. While many have used vintage for inspiration, brands are increasingly incorporating vintage clothes into runway shows and marketing campaigns, and selling vintage items directly online or in-store.

Modern fashion consumers have no qualms about mixing new clothes with vintage pieces. Styling a coat from a buzzy designer’s new collection with a pair of vintage boots or a vintage handbag is common for many fashionistas today.

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