Retail president Ajay Kapoor says the retailer is expanding its store network, with 34 openings planned across September and October

New Delhi: Fabindia is expanding its furniture business and entering turnkey projects as the retailer looks to build on its home and gifting categories , while preparing for a crucial festive season with positive demand trends and an expanding store network. “We are looking at furniture as a category. We are getting into turnkey projects,” said Ajay Kapoor, president - retail, Fabindia. The projects involve offering customers furniture and different options, including modular solutions. The company began this initiative this year and is seeing good traction, he said. The move builds on Fabindia’s broader product portfolio beyond apparel, which includes home furnishings, bed linen, upholstery, curtains, table linen, giftware and home decor. Kapoor said these categories contribute significantly to overall sales, with gifting playing a particularly important role during Diwali. Advt

On festive demand, Kapoor said the indications so far had been positive. Onam and Ganesh Chaturthi had seen decent growth, while Navratri sales had been encouraging in Gujarat and other regions where the festival is celebrated widely. Fabindia had 361 stores at the time of the interview. It opened around 20 stores till September and planned to open another 14 during October, of which around seven had already opened. The retailer is also opening stores in high-footfall tourist destinations, including locations near Udaipur Palace and the Taj Mahal’s east gate in Agra. Kapoor said these stores may be smaller in size but are expected to see high customer throughput.

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