The activewear brand is turning its Austin pop-up into a permanent store, after opening its Chicago location in September.

Los Angeles-based lifestyle and activewear brand Set Active is expanding its brick-and-mortar base, turning its Austin pop-up into a permanent location.

Located at 1318 South Congress Avenue, the Austin location is the fourth for the brand — this follows its first Midwest store in Chicago’s West Loop, which opened in September, and its New York and Los Angeles flagships.

In an interview with Lindsay Carter, founder and chief executive officer of Set Active, said the brand’s expansion is an opportunity to connect with its community and introduce it to new consumers.

The brand shared that it’s on target to nearly double its total revenue across both direct-to-consumer and retail in 2026, compared with 2025. More than 50 percent of Set Active’s new customers are also shopping via its retail stores, compared to its e-commerce business, which sees returning customers generating a larger share of sales. Social media also has played a part in the brand’s success; consumer-generated content around the Chicago store opening weekend and events saw more than 100,000 impressions for Set Active.

“Our retail strategy is centered on bringing the world of Set Active to life through physical spaces that go beyond traditional shopping,” Carter said. “Austin is a great example of that strategy in action. Our South Congress pop-up exceeded expectations from the start, reaching its entire June sales goal within just two days of opening.

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