The amulet necklaces bring together Ouai’s signature scents and Heaven Mayhem’s vintage-inspired jewelry designs.
Ouai and Heaven Mayhem are bringing fragrance and jewelry together in a new collaboration.
Launching Monday on the brands’ respective websites, the hair care and fragrance company and Los Angeles-based jewelry and accessories label are introducing two refillable amulet necklaces designed to make scent a wearable accessory.
Priced at $125 each, the collection includes the Rue St-Honoré Amulet, featuring a two-tone gold and silver pendant on a silver chain, and the Ibiza Amulet, designed with a black and silver pendant and black tassel. Rue St-Honoré features notes of gardenia, violet, ylang-ylang and white musk, while Ibiza offers a blend of sugar, cocoa, tonka bean, labdanum, coffee, cashmeran, vanilla, cinnamon and rum.
The necklaces feature a refillable vessel that can be unscrewed to hold fragrance, allowing wearers to dab the scent directly onto their skin.
“We just really love this idea of bringing fragrance and jewelry together,” said Amanda Martinez, vice president of brand marketing at Ouai. “Both are very personal, and [you] choose them because of how they make you feel and what they say about you.”
The partnership began in January 2025, with Heaven Mayhem founder and creative director Pia Mance leading the jewelry design. The two fragrances were selected to represent different sides of Ouai’s portfolio, pairing one of its original scents with a newer addition.
Mance said the project met her three criteria for a successful collaboration, which include creating a standout product, reaching a wider audience and learning from an established company.
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