The Notting Hill pop-up, running Nov. 12 to 22, is part of a broader move toward physical retail as the French brand continues its funding round.

PARIS — For its second pop-up in London, Nomasei has invited a local friend to join its temporary Notting Hill home, running from Nov. 12 to 22.

British sustainable label E.L.V. Denim, launched by former fashion editor Anna Foster, will have a three-day residency kicking off on Nov. 19 that will include an evening of styling of its pieces with the French brand’s footwear.

Once more located at 2 Blenheim Crescent, a 500-square-foot space located opposite the bookstore made famous by the 1999 romantic comedy “Notting Hill” starring Julia Roberts and Hugh Grant, the Nomasei pop-up will offer a range of styles, from its bestselling Nono loafers to the relaunched lace-up Slalom winter booties, its first shoe made in Portugal.

“It’s always this idea of meeting people, particularly those with whom we share values and a common approach to product,” cofounder Marine Braquet told WWD.

But she sees such occasions also as a form of self care. “It’s a moment between women where discussions flow, there’s empathy,” she added. “It goes beyond a desire to team up with another brand; it’s about being with others and taking care of yourself.”

K. market, which has leaped 40 percent year-on-year, double the company’s overall 20 percent growth in sales. K. as a dynamic market with strong purchasing power, akin to the American one.

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