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EXCLUSIVE: ‘Love Island USA’ Star Jana Craig Launches New Lash Line

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EXCLUSIVE: ‘Love Island USA’ Star Jana Craig Launches New Lash Line

Debuting direct-to-consumer on Nov. 6, the collection opens with six lash packs and a cluster set.

Jana Craig is stepping into the competitive landscape of celebrity-led beauty.

The influencer and reality star, who rose to prominence as a fan favorite on “Love Island USA” Season Six, is entering through the lash category with the launch of six glue-on sets and one self-adhesive cluster pack under her new brand, Aura by Jana.

“My mom wouldn’t let me wear any makeup in high school, but when I got to school, me and my friends would sneak lashes on and take them off when we went home,” Craig told WWD. “There’s something about lashes that brings out the beauty of a woman’s eye or anyone’s eye. You can never go wrong with a simple lash look.”

Craig soft-launched the debut of her beauty business, backed by Warren James, a little over a week ago, sharing a link to the account on Instagram. Careful not to give too much away, she posted a slew of tropical-inspired teasers with the brand logo on top.

“I chose this tropical theme not because of ‘Love Island,’ but because I’m from the beautiful islands of Hawaii,” she said. “It reminds me of peace and calm. That’s what I wanted to share with the world. I wanted to make people feel calm, like a tropical vacation vibe when they land on the Aura website, or when they think about Aura by Jana in general.

“I want to bring nature to beauty,” she continued, adding she didn’t want to do this through just any brand — she wanted it to be her own.


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