The upstart diamond jeweler will be moving into Place Vendôme in Paris in early 2027, its first European unit outside the U.K.

PARIS IN THE WINTER: Diamond jewelry brand Jessica McCormack will open a store on Place Vendôme in early 2027, part of an international retail rollout that has seen the brand plant its flag on the East and West coasts of the U.S.

The store, at 16 Place Vendôme, will be Jessica McCormack‘s first stand-alone retail presence in continental Europe, and its fifth store worldwide.

The brand described the Paris store as a “significant milestone” in its international expansion. Place Vendôme is an epicenter of fine and couture jewelry, and home to brands including Boucheron, Van Cleef & Arpels, Cartier and Chaumet, many of which have had a presence there since the late 19th century.

The boutique’s interiors will chime with other Jessica McCormack stores, which have been designed like private townhouses, filled with art, antiques, and decorated with bespoke paints and wallpapers to conjure an intimate, residential feel. It will sell the full collection, including the brand’s signature “day diamonds,” fine jewelry designed to be worn all day, every day.

Jessica McCormack designs the interiors herself, with help from residential architects. She told WWD last month that she enjoys the process. “We always like to create a little home that’s part jewelry store, part art gallery with a library and antiques. The store adds so much to the experience,” McCormack said.

S. store at South Coast Plaza in California, its first on the West Coast.

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