The accessories brand and eyewear retailer are launching an early internet-inspired eyewear collaboration that will be sold exclusively on GlassesUSA.

Back in the Myspace days, your “top eight” said everything about you. Now, BonBonWhims is bringing that same customizable spirit to eyewear by teaming up with GlassesUSA on a Y2K-inspired collection that lets wearers personalize their frames with magnetic charms.

“Just like the BonBonWhims jewelry pieces you know and love, we wanted to draw inspiration and elements from our childhood and adolescence and elevate them to be something wearable for adults,” said Clare Ngai-Howard, founder and chief executive officer of BonBonWhims.

The collection features 10 slim eyeglass and sunglass styles in pink, black and tortoise-shell colorways. Bringing in the brand’s signature Polly Pocket-esque aesthetic, the eyewear is accompanied by seven magnetic baubles — including hearts, butterflies, bows, lips and stars — motifs that are seen across the brand.

The packaging hits on early internet-era themes as well, with a graphic of a pink Nokia-style phone on the box, for all your Paris Hilton-paparazzi-picture needs.

“For Millennials, there’s a real memory attached to it — AIM, Myspace, bulky phones, customizing everything you owned,” said Lihi Kopel, head of design at GlassesUSA. “For Gen Z, it’s almost an imagined world: an internet that looked more playful and personal than the one they grew up with.”

BonBonWhims started as a creative escape for the founder during the pandemic, the whimsical beading and trinkets struck a chord for many looking to self-expression as a source of joy.

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