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Designer Kim Jones Will Launch a Signature Label Made in Japan, and a Store in Hong Kong in 2027

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Designer Kim Jones Will Launch a Signature Label Made in Japan, and a Store in Hong Kong in 2027

The former artistic director of Dior Men is moving on and embracing his love of Asia with a new clothing and accessories label, and a first store set to open at Central Yards in Hong Kong in October 2027.

JONES’ NEW ROAD: Kim Jones is launching a siganture label that will bow for fall 2027, and will predominantly be made in Japan, with leather goods from Italy. The collection has been designed with “versatility at its core,” while the price point is “considered.” The aim is to offer a “broader wardrobe unrestricted by traditional categories.”

It will land mid-2027 exclusively on the designer’s website, kimjones.com, and be followed by the opening of a first store at Central Yards in Hong Kong next October. The plan is to open further stores across Asia, and distribute through selected retail partners.

“After many years working with incredible houses and collaborators, it feels like the right moment to do something under my own name again. This brings together the things I’ve always been interested in — fashion, art and design — and gives me the space to work with people I admire and explore new ideas. I’m excited about what comes next,” he said.

Jones has long been a fan of the region, and last year told WWD, “I just think Asia’s got the pulse at the moment. ” During his seven-year tenure as artistic director of Dior Men, a large part of sales were in the region, and he had fans aplenty. He said he loves “the people, the food, the culture” right back.


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