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Design Studio Formafantasma Named Creative Director of Officina Profumo-Farmaceutica di Santa Maria Novella

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Design Studio Formafantasma Named Creative Director of Officina Profumo-Farmaceutica di Santa Maria Novella

The appointment of the acclaimed studio founded by Andrea Trimarchi and Simone Farresin comes at a transitional moment for the Italian beauty brand.

MILAN – Acclaimed design studio Formafantasma has been appointed creative director of Italian beauty company Officina Profumo-Farmaceutica di Santa Maria Novella.

The announcement was made via the Milan- and Rotterdam-based studio’s Instagram account on Wednesday.

According to the caption flanking a carousel of archival imagery of the brand, the studio founded by Andrea Trimarchi and Simone Farresin will “work across products, packaging, communication, retail spaces and events, in close dialogue with the internal team and with specialists from different disciplines.”

“The product remains the primary point of departure, with particular attention to its quality and to the expertise and processes through which it is made,” read the statement shared with the studio’s 186,000 followers. “Our intention is not to redefine Santa Maria Novella through a new image, but to build from what already exists, understanding what has allowed it to remain relevant since 1221 and how this can inform its present and future. This means examining how its history is communicated, how new products are developed, and how the different expressions of the company can form a coherent whole.”

The post briefly retraced the history of the storied beauty brand, which is considered the world’s oldest apothecary. The company was founded by Dominican friars after they arrived in Florence in 1221 and settled in the Santa Maria Novella location cultivating herbs to prepare medicines for their monastery’s infirmary.


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