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Cole Haan Celebrates 600th Store in Key Boston Market

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Cole Haan Celebrates 600th Store in Key Boston Market

Cole Haan's newest door, housed in the upscale Prudential Center in Boston's Back Bay, features a new store design.

Cole Haan is celebrating its 600th store opening Thursday by heading back to Boston — in the heart of Back Bay at the upscale Prudential Center.

The location features the latest iteration of an updated store design — and it spans 2,000 square feet.

It’s also one of the few stores that includes a new shoe fitting experience called the Cole Haan Fit lab, using AI technology from Aetrex. Other stores offering the Fit lab include the Flatiron store on Fifth Ave. at 19th St., the Roosevelt Field store on Long Island, and the recently opened Disney Springs location.

The new store design, which has been used for some stores overseas, was first introduced to the U.S. market last week when the brand opened its new store at Disney Springs in Lake Buena Vista, Fla.

In an exclusive interview, Ray Etzo, the brand’s vice president of North America Retail, said there are about 110 Cole Haan stores in North America across the U.S. and Canada. For now, only the two new doors are showcasing the updated design in the U.S. market.

Boston is particularly special for the brand, given its New England roots. Cole Haan had former offices in Yarmouth, Maine, and its headquarters in Greenland, N.H. The brand previously had a store on Newbury St. but closed the location in 2021.

“We’ve been trying to get back into Boston for some time now,” Etzo said.


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