PARIS — Chanel has appointed Lucia Pieroni as its creative makeup director.

“Being chosen to join Chanel is a great honor,” Pieroni said in a statement. “I am thrilled at the opportunity to share my artistic vision with this unrivaled creative team at such a particularly exciting juncture in Chanel’s journey. I am excited to work with the teams to bring to fruition a new chapter in makeup for this iconic brand.”

“Lucia Pieroni is one of the most respected, talented and accomplished creative directors, working at the highest level of international makeup creation,” said Alain Wertheimer, global executive chairman of Chanel, and Leena Nair, global chief executive officer of Chanel, jointly. “Her expertise and intuition will bring a new perspective, reinforcing the vitality of Chanel makeup.”

In her new role, which began Sept. 14, Pieroni works alongside Chanel’s Makeup Creation Studio reporting to Simona Cattaneo, the house’s president of fragrance and beauty.

“For Lucia, makeup is never about correcting or transforming a face; it’s always about revealing its singularity, its energy, its personality, its features, and this vision is very consistent with the vision of beauty for Chanel,” Cattaneo said.

She referred to Gabrielle Chanel’s quote: “Beauty begins the moment you decide to be yourself.”

“So there is a consistency in Lucia’s authentic vision of beauty with Chanel’s,” Cattaneo continued. She added Pieroni is very passionate and believes makeup can be both an intimate gesture of self-revelation and at the same time a wonderful space for creativity, play and freedom.

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