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Whether you’re launching a second brand, expanding into a new region, or building a wholesale storefront, each store you launch can have its own products, pricing, currencies, domains, and settings. With WordPress Multisite, those distinct storefronts all run from a single WordPress installation, so you can manage WooCommerce, your theme, and your plugins across the entire network in 1 place.

To decide whether Multisite is right for you, start by identifying what each store should keep separate and what they should share. 

Sit down with relevant members of your team and make a list of what your store can share, keep separate, or connect.

For example, if you’re expanding to a new region, each store can have its own language, currency, taxes, shipping methods, and payment options while sharing maintenance workflows and general design. 

Related storefronts with an overlapping audience may benefit from shared customer accounts, loyalty programs, reporting, and cross-selling, while keeping branding, merchandising, pricing, and promotions specific to each store.

With Multisite, 1 WordPress installation runs several separate websites. A network administrator (Super Admin) manages WordPress, themes, and plugins across the network. Individual storefronts can use and configure the tools made available to them by the Super Admin. 

Each storefront still works as its own site, with its own products, pricing, shipping, payments, taxes, content, and domain.

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