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Baked by Melissa launches at-home baking kits at Target in time for the holidays

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Baked by Melissa launches at-home baking kits at Target in time for the holidays

Baked by Melissa has built a cult following over the past 18 years for its bite-sized cupcakes, selling more than 500 million of the tiny desserts since launch. 

But historically, people could only get Baked by Melissa’s cupcakes by visiting one of its nine New York City-area bakeries or by ordering them online. Now, Baked by Melissa is making it easier to try its cupcakes with a significant new category launch. 

On Nov. 1, Baked by Melissa launched at-home baking kits in Target, its first foray into non-perishable products. Target is now carrying bite-sized cupcake kits from Baked by Melissa in three flavors: Christmas Tie-Dye, Marshmallow Hot Cocoa and Red Velvet. Target is also selling bite-sized cupcake liners and silicone bite-sized cupcake pans in a one-piece or two-piece version. For now, products are available exclusively on Target.com and nationwide in Target stores.

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