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Amazon says more than 400M customers have used Alexa for Shopping in the last 12 months

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Amazon says more than 400M customers have used Alexa for Shopping in the last 12 months

During its fiscal third-quarter earnings call on Thursday, Amazon shed more light on how its conversational AI shopping assistant, Alexa for Shopping, is powering more transactions. 

More than 400 million customers have now used Alexa for Shopping in the last 12 months, up from 350 million at the end of July. Meanwhile, customers who use Alexa for Shopping are spending 50% more than those who don’t, Amazon CEO Andy Jassy said during the company’s earnings call on Thursday. 

The figures represent how AI shopping has become a powerful growth lever for Amazon and a way to nudge shoppers toward more sales, especially in a time when the business has matured and growth in other areas is harder to come by. 

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