Alo is stepping up its global expansion plan with a flurry of store openings in China.

On Oct. 16, the brand marked the opening of its first local flagship at K11 Musea in Hong Kong.

Spanning more than 7,000 square feet across two floors, the Sanctuary store overlooks Victoria Dockside and is close to Rosewood Hotel, with which the activewear brand has an ongoing partnership. Alo’s full range, including womenswear, menswear, footwear, accessories, leather goods and sunglasses, is available at the store.

The store opening “marks a significant milestone in Alo’s expansion across North Asia and reinforces Hong Kong’s role as a key market for the brand’s growing wellness community,” Alo said in a statement.

The opening event, which included a 3,000-drone performance, wellness events such as sound healing, journal customization, aura photography and fashion sketches, was attended by global ambassador Jisoo and models Ming Xi and Stella Maxwell.

Throughout the opening weekend, activities ran the gamut from traditional Chinese medicine consultation, sound bowl healing, wellness walks, yoga, pilates, breath work, to live DJ sets.

Since the store soft-opened on Sept. 25, which is a week ahead of China’s Golden Week holiday rush, sales reached 20 million renminbi, or $2.9 million, for the first week, according to local media reports. Tourists accounted for 60 percent of total sales, according to the report.

Horace Lam, chief executive officer of K11 Hong Kong, told local media that the performance of Alo reflected the mall’s strategy to attract “younger, high-spending shoppers.”

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