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Australian Plugin Vehicle Market Steady in October — Update

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Australian Plugin Vehicle Market Steady in October — Update

… with a spotlight on the Great Wall Motor ORA 5 rising star.

CleanTechnica readers were probably hoping for the surge to keep surging Down Under. I was. However, it appears to have remained steady. Not the flash in the pan petrolheads were hoping for at least. In September 2026, 108,778 passenger vehicles were sold, including all drivetrains. See the charts here.

Battery electric vehicles (BEVs) achieved a market share of 24.2% (26,287 units), outselling petrol-only and diesel-only vehicles. Add in 10,072 plugin hybrid (PHEV) sales and you get a plugin penetration rate of approximately 34%. PHEV sales are the fastest growing segment in Australia — increasing 122% year on year. For those who care, 17,843 HEVs sold in October (a YoY increase of 20%). I am looking forward to peak HEV, followed by peak PHEV, as we have seen in more mature Scandinavian markets.

Australia’s EV penetration rate (including BEV and PHEV) has hovered in the low to mid 30% for the last few months. Not sure what the future holds, but even just maintaining this rate for a few months will make a difference. Nothing beats lived experience. My neighbours are now asking about how much it costs to fill up. One came for coffee yesterday and stayed to go for a drive in our new Model Y. He was very impressed with the tech, the finish, and above all the running costs. He confided that he had just filled up his wife’s Honda Civic — AU$82 — and his Isuzu D Max — AU$121.


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