CONNECT WITH US
Apple

Apple

OLED MacBook Pro to help boost premium display shipments, per report

9to5Mac logo

Published on

Add as a preferred source on Google
OLED MacBook Pro to help boost premium display shipments, per report

A new Counterpoint Research report says Apple’s next-generation MacBook Pro will help drive a 50% increase in OLED notebook display shipments in 2026 alone. Here are the details.

In a report released today, Counterpoint Research projects that advanced notebook display shipments will grow 11% in 2026 compared to 2025, with OLED notebook display shipments expected to rise 50% for the period.

The report notes that the 11% growth in advanced notebook display shipments will comfortably outperform the broader notebook display market, which Counterpoint says it expects to decline 3% year over year.

Counterpoint says it also expects OLED to widen its lead over MiniLED in the advanced notebook display market, rising from 56% of shipments in 2025 to 75% in 2026, while MiniLED is expected to drop from 44% to 25%.

The research company says part of the growth in OLED notebook panel shipments is expected to come from Apple’s adoption of the technology in its next-generation MacBook Pro, currently rumored to be announced on October 27 with a touchscreen display and a redesigned, significantly lighter chassis.

OLED notebook display shipments are forecast to rise 50% in 2026 and another 24% in 2027. Apple’s anticipated adoption of OLED in next-generation MacBook Pro models, alongside continued demand for premium AI PCs, is expected to drive this growth.

Another factor contributing to OLED’s growth, Counterpoint says, is technology and manufacturing advances such as tandem OLED architectures, which improve brightness, power efficiency, and panel longevity.

Apple already uses tandem OLED in the iPad Pro, where two OLED layers work together to deliver higher full-screen brightness.


Source link
Related Topics:Apple

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.