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I've tried Apple's HomeView, and it could help me do more at home without reaching for my iPhone

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I've tried Apple's HomeView, and it could help me do more at home without reaching for my iPhone

It’s been a big week for Apple Home. The entirely new HomeView is the company's first smart display, and it seems purpose-built as a stationary, in-home hub for Apple’s ecosystem. Meanwhile, refreshes to the HomePod mini and Apple TV 4K promise to bring Siri AI to other devices around the home.

I’ve already written at length about HomeView, and why it’s the smart display and home hub I’ve been waiting for. Now, I’ve had the chance to spend more time with it. Not quite enough time for a full review, and I haven't tested it in my own home yet, since all my hands-on time has been in Apple’s demo space. But I’m still optimistic about what it could offer.

It’s not that I’ve been avoiding the smart home. For me, though, it’s still very fragmented. I have HomePods, HomePod minis, and Apple TV 4Ks, but I mostly use them for quick questions, timers, taking calls, or media playback. I’ve also tried Echo Shows, Nest Hubs, and myriad other smart home gadgets like cameras, bulbs, and sensors, but none has really stuck because they aren’t part of my core ecosystem.

Amazon’s ecosystem is heavily focused on commerce and shopping. That’s not necessarily a complaint, but the experience can also feel cluttered with targeted ads, and privacy concerns can be a sticking point.

Given Apple’s broader commitment to privacy and its carefully curated user experience, HomeView could carve out its own category. For people already invested in Apple’s ecosystem, it aims to remove some of the friction that has kept other smart displays from becoming a central part of the home.


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