Earlier this week, Apple did the thing we’ve all known it would for months and finally unveiled its touchscreen MacBook Pro. Awkwardly dubbed the “PROLED XDR Display,” Apple says the touchscreen panel gives pro users “a whole new way to interact with their content.”
Yet, to say I’m unconvinced would be an understatement. While I’m excited for that OLED goodness, I’ve long been skeptical of the benefits of touchscreen laptops, as I find their gesture interactions to be by turns unnecessary and uncomfortable to use for long periods of time. And if something is either so unnecessary that you don’t use it or so uncomfortable that it causes your arms to ache, it probably shouldn’t be in a product.
But hey, what do I know? Practically every Windows laptop manufacturer offers at least one touchscreen version, and now Apple has got in on the act. I’m sure Apple will do what it often does and blow everyone else away with a perfected feature that redefines what a touchscreen display should be about … right?
Actually, scratch that, I’m still totally unconvinced. Because not only has Apple completely sidestepped the entire issue of arm fatigue, but it seems the company can’t even convincingly explain why anyone should buy a touchscreen MacBook in the first place (and let’s not even talk about the $2,899 starting price or the $14,549 maximum configuration). No, I think I’ll be sitting this one out. Here’s why you might also want to.
If we want to understand why this touchscreen MacBook Pro exists — and maybe why you should buy one — we should look at how Apple frames it .
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