Apple has once again turned to cinematic action to promote Apple Pay, in a new ad directed by Edgar Wright (Baby Driver, Shaun of the Dead). Watch the new ad below.
Last year, Apple published a fast-paced and cinematic Apple Pay ad featuring a woman in need of a quick gas fill-up as a Godzilla-like monster terrorized a town.
Today, the company released a similar ad, but this time inspired by classic kung-fu action movies, complete with dramatic cuts, quick zooms, and elaborate pro-heavy fight choreography.
In the ad, which famed filmmaker Edgar Wright directed, the protagonist uses objects from a convenience store as weapons, but not before paying for them with Apple Pay. The villains, by contrast, still rely on physical wallets, which slow them down and give the protagonist plenty of opportunities to beat them up.
Apple Pay is a fast, easy, and secure way to pay with iPhone. No digging for cards. Just double-click the side button, glance at your iPhone to authenticate with Face ID, then hold it near the reader. A ding confirms your payment. The built-in security of iPhone makes paying with Apple Pay more secure than using a physical credit or debit card. Use it anywhere you see a contactless payment symbol — from big box retailers to your local corner market.
Directed by Edgar Wright, this film follows an unlikely hero who gains the upper hand by tapping into his secret weapon: Apple Pay.
Source link
