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Wall Street expects Meta's AI agent to shape into a new revenue engine

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Wall Street expects Meta's AI agent to shape into a new revenue engine

Business News Tech AI Wall Street expects Meta's AI agent to shape into a new revenue engine

Wall Street expects Meta's AI agent to shape into a new revenue engine

Meta Platforms' new AI agent Muse is driving significant stock gains. The AI assistant offers a new revenue stream for the social media giant. Muse has achieved strong initial downloads and user engagement since its launch. Analysts believe this consumer AI agent could see broad adoption and new monetization. This development has boosted Meta's market capitalization and sparked a tech rally.

Wall Street has turned bullish on Meta Platforms , betting that its new AI agent Muse could open a new revenue stream for the social media giant and reshape the company's AI monetization prospects. Muse, launched on Sept. 8, is an AI assistant that can send emails, book travel and complete transactions such as selling a car on behalf of a user. The basic version is free, with subscriptions priced at $20 and $100 a month for heavier use. Since its launch, shares of Meta Platforms have surged more than 20%, outpacing the "Magnificent 7" group of US tech companies during the period. Shares have added over $200 billion in market capitalization to touch their highest level in more than seven months as of last close.

"While it is still early, we believe that Muse has the potential to become the most widely used consumer AI application since ChatGPT," JP Morgan analysts said in a note, crediting the app's early traction to strong product-market fit, Meta's distribution reach and a free tier that lowers the barrier to trial and repeat use.


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