As a practical example, I'll walk through finetuning Qwen/Qwen3-VL-Embedding-2B for Visual Document Retrieval (VDR), the task of retrieving relevant document pages (as images, with charts, tables, and layout intact) for a given text query. The resulting tomaarsen/Qwen3-VL-Embedding-2B-vdr demonstrates how much performance you can gain by finetuning on your own domain. On my evaluation data, the finetuned model achieves an NDCG@10 of 0.947 compared to the base model's 0.888, and outperforms all existing VDR models I tested against, including models up to 4x its size.

If you're new to multimodal models in Sentence Transformers, I recommend reading Multimodal Embedding & Reranker Models with Sentence Transformers first. For training text-only embedding, reranker, or sparse embedding models, see the Prior Blogposts section at the end.

General-purpose multimodal embedding models like Qwen/Qwen3-VL-Embedding-2B are trained on diverse data to perform well across a wide range of languages and tasks: image-text matching, visual question answering, document understanding, and more. But this generality means the model is rarely the best choice for any specific task.

Consider Visual Document Retrieval: given a text query like "What was the company's Q3 revenue?", the model must find the most relevant document screenshot from a corpus of thousands. This requires understanding document layouts, charts, tables, and text, which is a very different skill from e.g. matching pictures of shoes with product descriptions.

By finetuning on domain-specific data, the model can learn these specialized patterns. 947, ahead of every recent multimodal model I tested, including ones up to 4x larger.

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